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We empower individuals and create a ripple effect in organisations and communities by sharing knowledge and actionable insights to protect themselves, prosper and lead healthy cultured businesses and safe lives.
We will become a technology-enabled social enterprise which brings together the largest community of people and organisations globally to tackle dysfunctional relationships at work and in life.
We believe that by empowering individuals to make informed choices, we can drive positive and transformative change. By providing accessible information, tools, and practices, we aim to bridge the knowledge gap and enable people to protect themselves, improve their circumstances, and live fulfilling lives. We recognise the far-reaching consequences of harmful choices, from selection decisions at work to limiting careers or relationships in personal life. By fostering awareness and understanding of these consequences, we can catalyse a collective shift towards more equitable and sustainable futures.
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Technology can transform fragmented efforts into powerful networks and create a ripple effect by reaching individuals and connecting organisations. It can bridge the gap for people who live in isolation, fear, doubt or uncertainty; may face challenges from not succeeding at work and struggling to fulfil their full potential, through mental- and physical health issues, to actual life-threatening hazards.
Interventions do not work
Broken assessment and selection
Failing attempts at fixing DEIB (Diversity, Equity, Inclusion & Belonging)
By building upon existing knowledge, expanding the applicability of personality type definitions and scientific research outcomes - and making this information widely accessible - we can empower individuals to 'see' and take control of their relationships at work and in life.
Our goal is to create a safe and supportive online community and resource hub where individuals and organisations can learn, connect, and build resilience in navigating harmful relationships.
We will collaborate with institutional stakeholders to help feed reforms in social support, health, and education systems to address the root causes of falling victim to harmful relationships.
These efforts can amplify voices, promote the inclusion of vulnerable groups in knowledge-sharing, increase visibility for solution providers and ultimately lead to prevention.
Both were born and grew up in Hungary, earned academic qualifications after 'late maturation', thoroughly enjoying the journey and figuring out later that they can change, not only their own, but also others' lives. Two like-minded individuals whose personal trauma healing stories and a recent master dissertation (Trauma Bonding in Human Trafficking) triggered mutual curiosity, learning and internalisation. They met in the middle and committed to jointly embark on new knowledge development.
For over 25 years, Gabriella has built a distinguished career as a results-oriented leader across diverse sectors internationally. Her experience spans FMCG giants like Kraft Foods, telecommunications leaders like Deutsche Telekom, and innovators like General Electric. In 2020, she leveraged this expertise to establish Unbiased Solution Ltd., a consultancy dedicated to partnering with purpose-driven organisations to create value and build a better future.
Throughout her career, Gabriella has tackled complex challenges and driven transformative change. At GE, she began in 2010, leading HR across various departments within the Lighting Business before transitioning to global roles managing HR for IT and organisational Change Management in a global ERP implementation. In 2014, she moved to GE Capital, leading organisation-, leadership- and talent development, spearheading major changes in the successful spin-off of Budapest Bank.
She led HR initiatives within GE Transportation's Mining Business, fostering a start-up mentality and building future capabilities for hyper-growth. At GE Healthcare, she led the global HR function for the Pharmaceutical Diagnostics Business. Her resilience and adaptability come across in her ability to seamlessly transition between roles - from leading from the front, through facilitating critical thinking and enabling others, to providing insightful thinking and tackling problems head-on with a 'roll up our sleeves and get things done' attitude.
Gabriella is passionate about supporting organisations with a dual mission: achieving business success while creating a positive sustainability impact. She champions the potential of emerging technologies and the drive of the new generation of talent, fostering collaboration to unlock potential and build a positive high-performing culture. Her unique industry mix, and diverse experience across headquarters, field, commercial, and supply chain functions have equipped her to navigate both strategic and operational aspects of business. This translates into a wealth of management expertise and a broad entirely transferable business knowledge.
Gabriella brings a strong business understanding beyond HR leadership. A certified Trainer and Coach, she leverages cultural awareness gained through international work. Her commitment to social impact extends to chairing the Centre for ADHD & Autism Support's Board of Trustees. Furthering her academic journey, she holds a Master's in HR Strategy and Change from Kingston University London and is pursuing an Executive MBA at Quantic School of Business & Technology, with a vision of building a social enterprise. Her expertise was recently recognised with an invitation to lecture at King's College Business School's MA HR Management program.
You can find out more about Gabriella on her LinkedIn page
In a world where trauma often binds us, Marta Maria Kupeczik (Martamaria) is guiding individuals toward healing, resilience, and empowerment. With over three decades of experience as a translator and interpreter, and since 2015 as an esteemed Life Coach, Martamaria has honed her expertise in breaking the chains of toxic relationships and fostering emotional well-being.
Martamaria's journey is one of courage and conviction, rooted in a deep understanding of human connection and cultural diversity. From her early days in Germany and London to her immersion in the vibrant music scene of the UK, Martamaria's experiences have shaped her into the empathetic and dynamic individual she is today.
Driven by a passion for communication and a thirst for knowledge, Martamaria pursued higher education, earning a Master's degree in Human Trafficking, Migration, and Organised Crime from St Mary's University, Twickenham. Her dissertation on trauma bonding has served as a catalyst for Transition Life Coaching, where she blends academic insights with real-world experience to guide her clients toward transformative growth.
Martamaria is a public speaker who has had the privilege of sharing her insights on trauma bonding and resilience with a diverse range of audiences. From prestigious academic institutions to grassroots community events, Martamaria's message resonates deeply, offering hope and inspiration to those navigating the complexities of interpersonal relationships. Moreover, as an Empathy Researcher based in London, UK, Martamaria has been dedicated to exploring the intricate nuances of human connection and understanding since October 2016.
Beyond her professional pursuits, Martamaria is a passionate advocate for holistic healing and personal development. A certified practitioner of Jikiden Reiki, Martamaria harnesses the power of energy healing to facilitate emotional and physical well-being for herself and others. Her dedication to self-care and spiritual growth serves as a testament to her commitment to living authentically and compassionately.
Martamaria's journey is a testament to the transformative power of empathy, resilience, and self-discovery. Through her coaching practice, she continues to empower individuals to break free from the shackles of trauma and embrace their true potential. In a world often plagued by division and disconnection, Martamaria guides us toward healing, wholeness, and authentic living.
You can find out more about Martamaria on her LinkedIn page
Gabriella has been invited to a panel discussion on Leading Through Change at HAPN (HRM Applied Partner Network) for the MSc in HRM&OA at King's Business School on 5 March 2024.
The power of Dialogue: Imagine the difference you want to see and do everything you can to make it happen - not more, not less! It will have a ripple effect. A podium discussion in King's College Business School in London - meeting with fellow professionals and HR Master Program participants in a professional conversation. Exciting to see the candour and genuine interest in driving positive outcomes through our profession.
"In this lively episode Gabriella will provide incredible insight into the modern HR function and how it should be taking a lead in the use of people empowering technology, such as immersive and the enterprise Metaverse" said "The Virtual World" host Nigel Kilpatrick adding "We will also review some of the key strategies that HR leaders should be now considering, as the global market shifts into a new era of people management, policy and operating models."
On 23 January, Gabriella had the honour of delivering a lecture to an international cohort of HRM & Organisational Analysis MSc students at King's College Business School in London.
Career Controversies: A captivating topic for discussion in the contemporary management science context. The lecture aimed to explore "Career Controversies Through Different Lenses" by raising awareness of self and awareness of others in the development of Leadership & Belonging vs. Control & Attachment. She challenged the audience to explore some provocative propositions and embrace the broader applicability of terms typically used outside the business context.
Please see also more about the lecture in the PDF.
Martamaria wrote a book chapter, "The Lesson of Toxic Love," about her personal experience with a dangerous personality. Her story is featured in chapter 18 of the book "Shift - A New Era Begins," which was published in November 2021. Click here to see the book on Amazon.
Only true stories can break trauma bonds, where those who are the storytellers act like human catalysts in a positive transformative change.
Marta Maria Kupeczik
Co-Author Shift - A New Era Begins
Following Martamaria's presentation of the Hungarian Entrepreneurs Networking Event (H.E.N.E.) masterclass in March 2020, business coach Orsi Nagy conducted an interview with Martamaria:
On 22 October 2019, Martamaria was again invited by the Business Society of the St Mary's University to speak about dangerous personalities.
On 17 October 2019, Martamaria was invited by Eleni Avaropoulou, Senior Lecturer in Business Management at St Mary's University, to speak to her students and facilitate a discussion on emotional intelligence in organisational politics.
In September 2018, Martamaria delivered her inaugural UK school talk at Radnor Music School on the fundamentals of emotional intelligence.
See also an article published in the TW Magazine in January 2019 here (PDF).
Martamaria initiated her speaker engagements in August 2018 when she was invited to conduct two four-hour interactive sessions on emotional intelligence in Budapest, Hungary, at the EURO Language School for adult learners.
In August 2015, Martamaria was invited to SKY TY for an interview, where she was grateful to receive the following appreciation:
Marta was an extremely professional and interesting part of the show. She provided support and guidance on two of our shows and we will certainly be asking her back in the near future.
Victoria Edgecombe
TV Producer, Sky
We have considerable versatility across sectors, We work with agility and respond to needs as they evolve. We turn knowledge into success while we partner with leadership and enable them to build value through their people. Our involvement can span from defining the problem, identifying strategies and developing a roadmap, through facilitating the building of solutions together with your leadership, to driving the execution of outcomes.
We deliver value by applying executive leadership and specialist experience in designing and leading interventions in organic growth, acquisitions and business transformations. Joining leadership teams we support businesses to build for the future, to scale up or to turn around. As well as working with organisations through diversification into new products or geographies, to strategic cost reduction and divestments. Providing our clients with the unbiased insight and support they need to achieve their purpose, we help transform organisations and develop the people agenda in alignment with the business strategy. We can build bespoke frameworks & tools, develop diagnostics & training to enable your teams to understand and apply insights.
When we work with You,
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Tasked with the realignment of R&D globally to support the transformation from a nuclear medicine company to a product business, overseeing the integration of a newly acquired business in Japan, enabling a market expansion program in China and the launch of a new Life Sciences Digital P&L.
Additionally, the business was going through a separation process which was followed by the realignment of support functions under the P&L to enable efficient operations as a stand-alone business in the parent company.
The newly acquired business in Japan was previously publicly owned with an employee base who were resistant to the new environment. Based on previous experience with acquisitions, one key component to success is to learn about the culture and motivations of the acquired workforce and get engaged with key stakeholders early.
As a result of mapping key people/talents, understanding what matters and letting the acquired business retain what made them successful, the integration cycle gets shorter and productivity remains sustainable. When history and culture are ingrained so deeply that people are not willing to change their attitudes, there are alternative ways to gain time, secure continuity and performance - in this case, a secondment option for 2 years and strategic workforce planning were the bridging solutions.
Outcomes:
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A growing USD 2 BN revenue business in healthcare with R&D, manufacturing facilities and ~4,500 EEs worldwide. Strategic partner to the CEO and the global executive leadership team in transforming the organisation - moving away from a nuclear medicine to a product business. Key focus on change management: separation & realignment of support functions, organisation & talent strategies and building a winning culture.
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Partnered the CEO and CFO in redefining the value proposition, mission, vision and business strategy to grow the parent company's footprint in the Mining Industry in a 30 BN USD total attainable market. Got directly involved in business planning, and engaged top talents in strategy development and execution.
Developed solutions and facilitated growth initiatives to drive change, reshape executive leadership and the entire Mining organisation to enable a "start-up" mentality within a big conventional business franchise. Played a key role in supporting the integration and new leader assimilation of the Mining CEO who was brought on board from the industry, coached and partnered with GMs as they embarked on improving their organisational effectiveness. Built trust, earned credibility fast, became a strategic advisor, was able to influence leadership and manage organisational dynamics to develop efficient performance platforms.
Accomplished a full business cycle with the exec leadership team. The business was a 400 M USD revenue, loss-making global P&L, which arrived at a stand-still when joined together with the CEO and CFO. A major turnaround was achieved as a result of restructuring and consolidation - phased out non-profitable product lines, consolidated manufacturing facilities in AU and transferred operations to low-cost geographies (co-location/building Digital Engineering pool in India), also rationalized commercial capabilities and footprint, developed application engineering and NPI competence.
The new value proposition was developed as a result of a voice of customer survey and strategy development exercise in which top talents of the mining business were involved globally. We developed specific investment pathways with a significant ROI and aspiration to become a 4.5 BN USD revenue business in less than 5 years.
Cultural transformation and setting the stage for building a nimble and winning organisation were key components in my global HR leader capacity to oversee. Influencing and shaping leadership style, communication and approaches to adequately serve the right stage were critical to success.
Outcomes:
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A USD 400 M revenue business, requiring a turn-around, reinvigorated talent management, organisation & culture development. A global P&L that, as a result of strategic interventions, rationalization, consolidation & scale-up for hypergrowth, consistently exceeded operating targets, increased orders by 100%, doubled revenues with 40% fewer people & delivered exponential growth in the digital segment.
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Strategic partner and advisor to the President & CEO and executive leadership team of the group, which comprised a B2B division for large customers and consumer business with employees in 3 legal entities (bank, fund management, auto leasing). The purchase was closed with the change of ownership, along the completion of the spin-off over an 18-month TSA (Transfer Service Agreement) period.
Tasked to develop a roadmap and oversee change leadership, as well as the organisational and talent development aspects of the separation (700 M USD deal, 8 months project). Designed and led programs that supported the successful organisational transition and enabled stand-alone operations. Led workstreams and achieved outstanding results through people - direct team, workstreams' members and senior leadership. Commended for leadership, strategic agility and innovative ways of thinking and played a pivotal role in the transition enabling and influencing key leaders and female talent to mobilize their commitment.
Redefined and launched the new overall people development curriculum and implemented a "non-conventional" competitive bidding process, the success of which was echoed in the organisation and the market. The workstream accomplished outstanding results - yielded contemporary and diversified development solutions. Implemented change strategies aimed at building knowledge, retention and engagement of critical talent. Led HR for Compliance, Internal Audit, HR, Communications, Legal, Property Management & Bank Security.
Outcomes:
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Sale & separation of the 8th largest commercial bank in the country with over 2,200 EEs, 100 branches nationwide, total assets of USD 3.3 BN and retained profit for the year of USD 39.5 M as of EOY 2016. After the parent company’s announcement to divest its international financial services business, the sale of the group was among the first ones with high exposure to deliver a smooth transfer to stand-alone.
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Provided support, in OCM & HR Leader capacity, to the wider business transformation of turning a flow business into a project business, moving away from selling bulbs towards selling end-to-end lighting solutions. Outcome-based selling requires a new skillset and organisation capabilities to manage projects and services from installation to after-market management. A tremendous amount of change due to fiercely competitive markets that were requiring a new business model and new strategies for success.
Led OCM in this global business transformation and ERP implementation to build a specific vertical based on SAP ERP competence. Built SAP organisational capability, designed training strategy and executed knowledge transfer across the organisation. Identified priorities, developed a strategic roadmap, provided tools and approaches for the leaders to effectively lead, map and deal with change impacts.
Member of the Executive Steering committee of the ERP program and spearheaded the establishment of an SAP-based Center of Excellence - a concurrent responsibility for building a strategic capability/organisation for the future, and for the definition and resourcing of roles aligned to global business processes, systems and services. Worked with Black Belts to lean business processes and led the change agenda for the Phase 1 SAP implementations in Europe, the Middle East & Africa, with a global team, driving impact for several stakeholder groups in the US, Europe and India.
Also oversaw client groups from an HR leadership perspective in EMEA for Finance, Legal, ERP & IT globally, sustained these functions by developing, engaging, and preserving human capital, as well as assisting Chief Officers in achieving strategic objectives.
Outcomes:
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A global manufacturer and supplier of commercial and consumer lighting solutions, USD 3 BN revenue,18k employees worldwide. Global business transformation by establishing Make to Order Supply Chain capabilities and the roll-out of a global ERP system for Commercial, Supply Chain and Finance functions across 41 countries, over 300+ locations with a budget of over $110MM, and a team of 140 in the US, Europe & Asia.
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The group comprised of Consumer Services Business Unit (CBU), Business Services Business Unit (BBU), Technology Business Unit and Subsidiaries (~10 k EEs) with key revenue streams in TV, fixed line, mobile, Internet and system integration/IT.
Held Staff Advisory role, later Senior Leadership position with responsibility for managing one of the key pillars of the function, the HR Competence Centre - accountable for Training & Development, HR Solutions, organisation Development and Change Management.
Partnered with the Technology BU leadership and took a lead role in the Executive Steering Committee which was accountable for the fixed and wireless network areas' integration.
Outcomes:
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The largest telecommunications company in the country, former monopolist and a subsidiary of a multinational organisation - a leading information and communication technology (ICT) and telecommunications service provider. Headquartered in Budapest, with operations in three countries (revenues HUF 609.6 BN, EBITDA HUF 213.0 BN in 2010). Key focus on integration, consolidation, simplification and organisation development.
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Progressed with increased responsibility in regional and global roles in the CEEMA HQ in Vienna and the EU HQ in London, which enabled strategic insights and experience in HR development and talent management. Also obtained hands-on experience in working in Manufacturing and Supply Chain environments in both local shop floor and strategic corporate functional contexts.
In a Strategic HR Partner and Advisory role to the President of the East Adriatic market (6 countries) created the HR strategy, hired critical talent, launched key people processes to support the growth of the business, and aligned with the requirements of the planned business expansion.
In senior leadership capacity in organisation Development, first with a Central Europe Middle East and Africa, later EU (~20 markets) regional scope responsible for planning and execution of training & development, performance management, advancement planning and organisation development processes.
Following a global acquisition, developed and executed the roadmap of launching strategic people processes, implementing system solutions, integrating and training leaders of the acquired business.
Outcomes:
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A global consumer goods company in the branded snacks, confectionery and quick meals categories, headquartered in Northfield (IL), with annual revenues of approximately $50 BN it is the world's second-largestt food company. Held diverse leadership roles in mature and developing markets, international expertise across HR in generalist positions, organisation Development, Learning & Development and Talent Management.
I am a transformational personal coach, certified by Co-Active Training International (CTI; accredited by the California Board of Behavioral Sciences, ID 1549). I am passionate about facilitating deep and meaningful change in my clients. I assist individuals in identifying and overcoming obstacles to their potential, challenging limiting beliefs, and achieving significant personal growth. My approach extends beyond goal setting to encompass a shift in perspective, the development of new habits, and the empowerment of my clients to live more authentic and fulfilling lives. Imagine having a guide to facilitate transformation from the inside out. If this resonates with you, I would be delighted to discuss how I can support you.
Sessions are available from £150 per session (50 minutes) with a minimum of five sessions.
The first discovery session (30 minutes) is free.
Please get in touch to arrange your discovery session via our Contact page
"I was a mature family man when Martamaria started coaching me. As an inquisitive person, I knew there was always a next level and that I needed a fresh perspective to get there. It was interesting and important to learn and reflect on my personal development as a man, especially knowing that it would also make me a better father to my daughter. I would recommend it to anyone."
Aron Ori, Construction Entrepreneur - 2024
"When I was introduced to Martamaria and heard who she was, I thought she wouldn't accept me as a coach. It was during the 2020 Covid closures, when my problems were weighing me down more than ever. With Martamaria, I learned that empaths existed, that I was one of them (although I had never heard the word empath before), and how a so-called "injured empath" could develop. Step by step, things began to fall into place in my life, and I went through a transformation that eventually led to a strengthening of my emotional immune system."
Györgyi Szabo, Software Engineer - 2020-2022
"Having changed careers from media post production to a business analyst role, I have benefited greatly from the insightful coaching to be more effective in my current role as a business analyst. The best thing about the coaching is I am able to trust my decisions and have added value to my current role. I hope to have Martamaria as not just my business coach but as a life long friend who has helped me grow in all areas of my life besides my work career. Thank you Marta for making my work-life balance become more holistic, effective and empowering me to be the best I can be! Looking forward to the next coaching session very soon!"
Jane Alton, Business Analyst in Advanced Research Centre (ARC) - 2015
"Coaching sessions with Martamaria are stunning life-changing experiences. Just after a few sessions I came up with a method to be more efficient at senior management/director level interviews, and doubled my salary as a result. I have also achieved quite a lot in my personal life and became more determined, yet not stubborn as a result. She will help you tap to your hidden resources, and help you to solve your problems and overcome your challenges more efficiently than ever before."
Peter W. Szabo, Founder of Tengr.ai - 2015
Let us talk about how we can support your growth, build a winning culture, develop & engage your people and build the capabilities you need in the future.
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